improved
Marketing
Contacts
Winback Automations
Re-engage cancelled members with campaigns designed to bring them back. Some of your best customers are people who left and came back.
How it Works
You can now filter and target contacts who have previously owned products/offers or are cancelling their subscriptions, helping you create “Winback” campaigns through emails and automations. The following areas of the platform have been updated with this release:
- Contacts
- Email Campaigns (Sequences & Broadcasts)
- Automation Triggers
- Automation Branches
The new filters/options include:
- Products previously owned
- Offers previously owned or cancelling
- New Offer Automation triggers include recurring payments or subscription cancellation initiated or completed
Resources